The Road Ahead

The Road Ahead


Recently, I’ve been spending a lot of time thinking about the concept of time. The underlying principle is simple, that:

  • time is a precious, non-renewable resource which we are gifted with (we don’t get time back, ever, except for conference calls that are cancelled);
  • time is a gift of an indeterminable amount (we don’t know how much time we really have);
  • time, by itself, has barely any meaning – it inherits characteristics from other personal traits (it’s what you make of it);

Then by its very nature, time is an unknown amount of currency through which we create our very own narrative that become a distinct part of who we were, are, and will become. Time is precious not simply because of how finite it can be, but rather the possibilities (infinite parallel universes of possibilities) it can help create.

As individuals and professionals, we go through most of our lives exchanging our time for monetary currency. We believe in the fairness of the labor market forces and spend a lot of our time thinking about how we can maximize the unit of $ for each unit of time we give in turn. Why do we make such trade in the first place? As individuals in the society, we’re led to believe that the $ amount we derive from the labor market affords us with the similar possibilities mentioned above, and there’s definitely a lot of truth to it. In short:

Units of Time -> Units of $ -> Possibilities

This is the cycle so deeply entrenched in our mind (and rightfully so) that sometimes it sounds almost absurd to spend time thinking about the more “philosophical” aspects of our career. Perhaps it’s simply Maslow at work here, but I, and many of good folks I know, have come to debate this fundamental principle in time.


If we’re willing to accept the premise laid out above, then how we spend our time is a natural and imperative question to address.

This may sound lofty, but perhaps by a way of background – I’ve been there with my family. I was a “Chinese restaurant brat” for the lack of a better phrase. My parents worked hard throughout their “success” and “failure”. For a significant portion of my life, we were supported by the U.S. social safety net – and I’ll always be grateful for that. As a child, I’ve been able to witness the effect monetary considerations have on how our family, and that of many others, fundamentally operate. As such, I understand that an ability to deliberate on “possibilities” without the baggage of human physical needs is a luxury in itself.

But deliberate we must.

If our “life” is a novel which we have direct authorship for, then for a significant part of our lives, we’ve been allowing far too many to collaborate on where the narrative should go. I don’t mean to cut out the influencers – ideas are a key part in it all, but there comes a point where one must work to outline how the story should play out. In other words, if this is a “hero’s journey” and you are that hero, what would your journey look like? Who will be those who’ve lent you a hand? What impossible missions will you be tasked with? What will your legacy be and how will this story ultimately end?

When you consider your life in such terms, then you’ll quickly realize why some of our most beloved stories direct an incredible amount of attention to the journey itself. A 500 page story? 490 pages are probably about the journey; remaining 10 about the ending. Ask yourself – do you really care about those endings? It’s a feel-good closure, but that’s probably all there is.

If we take our focus away from the ending we’ve all been anticipating for and instead focus on the kind of journey we want our hero to embark on – we will finally begin to think of our “time” in a new light. Now, how to embark on that journey is entirely up to you.


If how we spend our time is as important as we make it out to be, then how we communicate our purpose is the natural next step to think about.

To put this once again in the context of our very own “hero’s journey” – our heroes never accomplish their goals alone. It’s not a really interesting story if it’s just about someone taking out all the bad guys. As kids, perhaps our world was framed that way – with the clear good and evil in context. But as we learn about the world that surround us, we also learn about the complexity that make up who we are. We learn that even the most capable and powerful (pick your favorite superhero movie) rely heavily on others’ help in order to do good, and we learn to appreciate the struggle and the pain that folks endure in order to get to where they want to go.

But how does our hero gain the support of those around him/her? It’s comes down to how our hero communicates his/her purpose. As audiences, we are naturally drawn to characters who express and communicate a clear sense of purpose. As human beings, we tend to do the same in practice – it’s just perhaps that our world isn’t nearly as dramatic as the world of Les Miserables nor are we all made out to be Jean Valjean for that matter.

As our very own authors of this “novel”, we have an intrinsic responsibility to give our hero a voice, and this voice, hopefully, is what gives our “hero’s journey” its very own meaning.


Good people matter. Good people make a world of difference how we perceive, respond to, and narrate the journey ahead each of us. We’d be absolutely mad to think that whatever we’re set out to accomplish can, in fact, be conquered alone.

But how do you attract the “good people” you need to join you in this journey? How do you know that they are “good” for what you’ve set out to accomplish? How will they help you uncover paths you’ve never identified in your mind’s eye and show you possibilities you’ve never imagined before? Perhaps most importantly, how will you earn the appreciation of the honest critics you deserve and endure the betrayal of false friends through it all?

We don’t yet know. This is what keeps the journey as exciting as it can be. We are in the midst of it and no magic can unveil what the future holds in store for us. All we can hold on to are the things that make us who we are. Through it all, our hero’s voice will show the way.


So, my friends, are you ready to write a novel that can endure the passage of lifetimes? I am certain that you can and will overcome whatever obstacles that awaits you. You will be battered and torn, but you will emerge with your head held high. Where does that sense of optimism come from, you say? I’m glad you asked.

In this fairly short post, we’ve just walked through:

Concept of time ->

Purpose (how we spend our time) ->

Voice (how we communicate our purpose) ->

Support (how we convince others through our voice)

It’s a framework which needs further distillation through my personal journey, but I consider it a great start. With the working answers to these questions in mind, how could you not look at the road ahead with intense optimism?

In closing, I’ll leave you with this following quote from Teddy Roosevelt’s “The Man in the Arena“:

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

The Problem of Sorting Human Problems

The Problem of Sorting Human Problems

“Triaging” Human Conditions

The word “triage” comes from the French word “trier”, meaning “to separate, sift, or select”. The concept of triage may have originated from the Napoleonic Wars. It was later adopted during World War I.

The use of an effective triage system during the time of war was critical and necessary. Assuming that all lives (bodies) are valued equally in the battlefield, how can the squad optimize the allocation of scarce resources (medical attention, medicine, beds/sanitary conditions, etc.) while under tremendous pressure? Those of you who practice Emergency Medicine might find this eerily familiar even today.

Basic battlefield triage systems hence dictated the following classifications:

  • Those likely to survive, regardless of care received;
  • Those unlikely to survive, regardless of care received;
  • Those whose outcome can be significantly influenced by the care they receive. [This is where they’d direct most of the resources]

Rudimentary much? Indeed. In practice, this system is rarely followed. As you could probably tell, not all lives are treated equally in the battlefield (consider commanders vs. infantry units) and making a call on the “likelihood of survival” is…well, more of an art than science. Those in commanding positions could even prioritize the allocation of medical resources towards specific outcomes (preserving manpower vs. optimizing able-bodiedness).

Rise of the Emergency Room as “Catch-all” of Health Care Systems

Let’s fast-forward several decades. By the 1960s, health care delivery systems in the U.S. (and elsewhere) had evolved drastically. Patients are covered by 3rd party payors. Hospital-focused care delivery systems took prominence and patients with acute problems were directed to a special area called the “emergency room” (before there was the ER). As the demand for acute care increased drastically, the need to efficiently allocate hospital’s limited resources became increasingly critical. By the 1980s, emergency service had become one of the most important channels for patients accessing the health care system – a “catch-all” funnel, if you will. In fact, the U.S. Congress became so concerned about widespread reports of “patient dumping” that they passed the Emergency Medical Treatment and Active Labor Act (EMTALA), which has had a profound regulatory impact on all aspects of emergency care.

So where are we with Emergency Medicine today? Well, here’s a few facts:

Demand >>> Supply. Americans make 130 million visits to the Emergency Room annually, or roughly 42 visits for every 100 people we have here in the U.S. Take that in for a second. This has been a growing trend years in the making, and at the same time, the number of hospitals operating Emergency Departments has declined from more than 5000 in 1991 to fewer than 4000 in 2006. [Source] Why are EDs closing down if there’s such a need, you may ask? As it turns out, the ED business may not be entirely financially viable for many organizations. [Source]

Utilization by Specific Demographics. Among all those who utilize the ED, ED utilization rates are especially high among infants, people age 75 and over, nursing home residents, the homeless, African Americans, and individuals covered by Medicaid/SCHIP. [Source]

Annual ED visits by high-use population groups, 2006.

Complexity & Bias.
Patients’ perceptions of the urgency of ED visits often differ from the judgment of clinicians. In a study by Gill, et al. conducted on patients in the waiting area of an urban teaching hospital, they found that 82% of patients classified by triage nurses as non-urgent believed that their condition was, in fact, urgent. Patients often come to the ED for a variety of complex and overlapping concerns that include the need to quickly relieve pain or discomfort and “making sure everything is OK.” Caretakers of young children express additional concerns. Some feel they need professional reassurance to deal with their child’s inability to express pain and other symptoms precisely. Others want to make sure they are not to blame for the child’s problem. Some describe their choice to seek immediate verification of non-urgency as a form of parental responsibility. As strange as it sounds, this problem creates an inherent demand for rapid confirmation and reassurance.

A Whole Lot of Waiting. Think about a time when you or someone close to you were admitted in the ED. How was it? Patients spend a lot of time waiting in the ED. On average:

  • You would wait for 24 minutes before you ever see a provider;
  • If you break your bone, well, tough luck, it’d take 54 minutes before you get your hands on any pain medication;
  • If you finally got to see a provider and they decide that you should be admitted to the hospital, it’ll take 96 minutes before you actually get wheeled to the room;
  • If you’re lucky and they decided that your condition isn’t serious enough to be hospitalized, you’d be hanging out in the ED for 135 minutes before you could go home.

There’s a host of findings in the Synthesis Project conducted by the Robert Wood Johnson Foundation, which I’d highly recommend for those of you interested in this problem space. Here’s also a separate report from the Heritage Foundation on a similar topic.

Evolution of Triage Systems

As Emergency Medicine evolved over time, so did medical triage systems. During that time, many medical triage systems were developed, tested, and adopted worldwide. In a review paper published back in 2010, Christ, et al. attempted to evaluate four of the most prominent triage systems in existence – Australian Triage Scale (ATS), Canadian Triage and Acuity Scale (CTAS), Manchester Triage System (MTS), and Emergency Severity Index (ESI) – based on parameters of “validity” and “reliability”. While MTS and ATS touted a “three level” triaging schema, CTAS and ESI emphasized the need for more granularity in a “five level” triaging schema. If we leave the debate of “effectiveness” aside, I’m sure we can all agree that the “sorting of human conditions” is a pretty challenging problem.

Let’s highlight the fundamental premise behind why triage systems are needed:

The challenge we have on hand, and for the near future, is to develop an effective triage system, which, as their primary function:

  1. rapidly identify those who require the best available response for the medical problem presented, and
  2. focus the response using a sensitive and specific system, in order to
  3. use limited resources most effectively, and to
  4. focus the delivery of those in need of care to “centers” where definitive care can be given in one move.

So What?

So far, we’ve established a few key assumptions:

  • People look towards the ED as a primary way to get acute care they need;
  • ED overcrowding is a real issue;
  • The ED cannot, and should not, be the “catch-all” function for patients seeking care.

The real issue we have on hand isn’t “fixing the ED”. You can have all the ED in the world and still end up with a massively expensive, non-scalable, problem on your hand. It’s about directing individuals to the appropriate provider of care where definitive care can be given before these individuals self-triage themselves into the ED.

I’m not talking about the cases where the ED would be a clear destination (say, you found a pole that pierced through your lung). It’s about the cases where there isn’t a clear line to be drawn.

In an ideal world, there should be a centralized “command center” which directs individuals in a finite set of population to the right level of care. Patients should have their chief complaint fully addressed with a singular touchpoint, and in cases where follow-up is required, there should be a clear mission to address the remaining issues in the follow-up. This should all take place before anyone touches the care delivery layer (including the ED).

From the system design perspective, this may look like a massive optimization problem for the time between the presentation of chief complaint and resolution of the said complaint:

  • Minimize system cost (resources) incurred;
  • Minimize time to care delivery;
  • Minimize time to resolution of chief complaint;
  • Minimize touchpoints/referrals required;
  • Maximize patients’ need for trust and reassurance;
  • Maximize convenience to patients;
  • Maximize perceived and measurable value to patients
  • etc.

And that’s why this problem is interesting for many of us.

How do you get this right?

Goodbye, IBM. Hello, Pager.

Goodbye, IBM. Hello, Pager.

I will be resigning from one of the best product teams in Watson Health in a month. It was one of the toughest decisions I’ve made in my career thus far. We have an incredibly talented and passionate team in Watson and Watson Health; I am confident that our teams will continue to make strides in the realm of cognitive computing and make significant contributions to stakeholders within healthcare and life sciences. I am excited to join Pager to continue to work on the matters I care deeply about — improving access and the quality of care for those who need it at a fraction of the cost for all those involved.

As I look forward to the many years to come with my new team @ Pager, I can’t help but reflect upon the time I spent at IBM. Consider it my tribute to the incredible 5 years I spent at IBM.

Ex-Glorified Security Guard @ IBM

I joined IBM back in 2012 as a strategy consultant in their consulting business (GBS). I was young and ambitious. With a Duke degree under my belt, I thought I could quickly prove my “worth” to the Partners on the massive implementation project which I was staffed on. Oh boy was I wrong. Before it hit me, I had spent the first two months of my consulting career checking folks in and out of the front gate at the client site. That’s right. I was getting paid a consultant’s salary as a glorified security guard (with two Thinkpads). This is an experience I’d never forget — not because how much it “sucked”, but what I learned from it.

IBM has been an unforgiving, stern teacher for me. I had grown up accustomed to opportunities that would land in my hands simply given my background and “pedigree”. I had grown up with the assumption that because I am “smart”, people would naturally place their trust in me and allow me to take on responsibilities worthy of my “brilliant” mind. Boy oh boy was I wrong again.

The two months I spent checking people in and out of the front gate gave me a lot of free time. I’ve gone through the concept of my next 5 startups during that time, but it all changed when I decided to cross the “unspoken boundary” and reached out to one of the exec leads, Olga Hernandez, on the project for advice. It’s a piece of advice which will follow me for an entire lifetime.

Olga is a tough exec and professes that tough love makes great professionals. She didn’t give much thought to my full-ride to Duke and my startup background; instead, she simply asked me to “show” her how I can contribute to the team. Instead of waiting for great opportunities to land in my lap (because I had assumed that my resume is more than enough to command attention), she challenged me to make a case for why I deserve to be trusted. My career had never been the same since that fateful day in that dingy conference room at the client site with Olga. In the year and half I spent with the project team, I had worked my way from the said glorified security guard to a tester on the solution testing team (think Mechanical Turk tasks), onto business analyst team, and eventually to owning the financial and resourcing plan for the $200M project, working alongside our project Partners.

During this time, I’ve learned to appreciate IBM — this century old organization — in a new light. This is a tough company with a tough-love culture. With more than 400,000 employees, this is the kind of company where young professionals would easily get lost in. This is the kind of company that doesn’t spend a lot of time baby-sitting new professionals along the way. This is the kind of company that will question you every step of the way — “So what are you going to do about it?” And I am grateful to have been a part of this beginning, and through it, I’ve learned to earn the trust and support of my colleagues. I’ve come to believe that this trust should be earned. I couldn’t have done it without the support of those on the team who believed me, invested in me, and took me under their wings — Olga Hernandez, Bing Zhang, David Carrico, John Toms, Bill Athey, and many others.

Babysitting Watson

I was extremely fortunate to have had the opportunity to join Watson when it was still in its infancy in 2014. Many of you might remember the Jeopardy moment when Watson defeated Ken Jennings and Brad Rutter. Here is Ken Jennings’ take on that experience. It was a signature moment in IBM’s long history — the kindling to what we have today. Despite plenty of excitement around the power of “Cognitive Computing”, Watson was nevertheless a nascent business built on top of relatively unproven and poorly understood technology stack. We had an incredible challenge in our hands, and we were missioned to take it head on.

Watson was the best two years of my professional career (so far). We set up the shop with literally nothing but a promise that Watson will fundamentally change how people interact with information. Without a second thought, I had taken up the healthcare vertical given my passion for the problems in this industry. Thanks to the IBM marketing machine and the $100M carrot in venture funding, we received more than 5000 “applications” to partner with Watson within the first few months. Nearly 1/4 of these interests were healthcare and life sciences focused. Many of you who have been keenly following the digital health space for the past few years would recall the rise to prominence of Rock Health and dozens of incubators/accelerators focused on digital health during this time. It was truly the best of times, and the worst, considering the amount of due diligence that is required to make sound investment/partnership decisions. Ask any investor in the space during this period. You’ll certainly get an earful on the “caveat emptor” around how “unique” the healthcare business really is.

So we went to work, and heck did we work. I remember spending months in back-to-back conference calls with hundreds of companies big and small in the healthcare space, with discussions spanning from the problems identified by our prospective business partners to the details of working with our Watson stack. It was a fascinating world for me, where I get to spend about part of my time doing “business development”, part acting as a quasi-solution architect, another as a member of the VC team, but all focused on the problems we’re looking to solve with the business partner. We worked with countless companies which culminated into many fruitful partnerships — wellness optimization with Welltok, cognitive veterinary care with Lifelearn, deciphering rare diseases with ThinkGenetic, and understanding effect of PTSD in returning veterans with Tiatros, just to name a few.

With the help of our partners and clients, we proved the business case for Watson. We proved that “cognitive” can be, and should be, a force to be reckoned in everything we touch in the years to come. The work around healthcare became so successful and visible that the mothership invested in standing up an entire business called Watson Health nearly a year later. To make the story much more interesting, many others (Microsoft, Deepmind, etc.) followed us in hot pursuit.

I am grateful to have been trusted with the opportunity to work with some of the most incredible people on both sides of the avenue — inside IBM and out. I’ll always be thankful for the call from Will Sennett which led me to the amazing two years at Watson. I’ll always remember the many hours my mentors — Lauri Saft and Jodie Sasse — spent training me on the best of the best practices for IBM Sales methodology and business development practices. And Steve Gold — our fearless leader who led the charge for us all — I’ll hold the wisdom and advice you’ve imparted on me dear and close to my heart. We’ve opened up a whole new chapter for Watson, and there’s so much more to come.

Scaling Watson x Health

We have a problem. We have an unparalleled narrative. We have a mission which we firmly strive towards. We’ve arguably got some of the best technologists who we rely on and a stack that has been proven out by our collaboration with our partners and our clients. Yet, we still needed to scale. This was the problem we set out to tackle when I assumed my role in product management when Watson Health was just starting out. With competitors hot at our heel, we had to ask ourselves the following questions:

1. In a world where “cognitive” technology — AI, machine learning (ML), natural language processing (NLP )— is becoming increasingly commoditized, how will we differentiate ourselves in the crowd?

2. Furthermore, in a culture where we historically hold technology near and dear to all that we do, how do we make a convincing case for the need to build a business based on openness, trust, and value delivered beyond the technical stack?

3. What does, or should, “Cognitive” actually mean to those who experience it?

We struggled with our answers to these questions. At best, we had a set of hypotheses we wanted to experiment and test on. We put our stake in the ground and got to work.

The fundamental premise behind our work in what we now call “Watson Health Cognitive Services” is pretty straightforward:

  • We have several Watson solutions focused in healthcare and life sciences;
  • These solutions are sold to clients via IBM’s massive sales network;
  • These solutions tend to address specific client pain points;
  • Clients tend to ask for “underlying technology” which can be used to address other pain points;
  • We have lots of “underlying technology” that make up those solutions.
  • What if we take these “underlying technology” and made them consumable as components which can be readily deployed and plugged in to existing and/or new solutions?
  • What if we can power up an entire generation of innovation with what we have to offer? Could that be a way for us to build our business based on the sense of openness and trust I described earlier?

We’ve made significant strides in the two years I spent with the team on this mission, and we’re just getting started. I cannot wait to witness when Watson Health Cognitive Services will be open for business, and I eagerly await with the Pager team on the other side of the aisle.

As with the other chapters of my IBM career, I cannot thank my team enough for their support and encouragement every step of the way — Tim Bouhour, my partner-in-crime, for the many long nights spent on our portfolio; Ryan Musch and Rebecca Buisan, our IBM “investors”, for the trust you placed in our team since the beginning of our journey.

Farewell, For Now

Farewells should be brief. We cannot dwell too much in the past, despite how good it has been. I’ll end with a quote in Richard Branson’s letter to Virgin America:

George Harrison once said, “All Things Must Pass.” This was the ride and love of a lifetime. I feel very lucky to have been on it with all of you.

My Somewhat Unconventional Analogy to “What’d Make a Great Product Manager?”

My Somewhat Unconventional Analogy to “What’d Make a Great Product Manager?”

I had just wrapped up another full-day onsite interview session at the RTP office this past Friday for IBM’s new cohort of future product managers. Exhausting, but I remain intensely optimistic as we attempt to change the culture of product management for this massive 100+ y.o. organization from inside out, one offer at a time. 1200 applications. Dozens of video interviews. 16 onsite fly-ins. Offers out the door in the coming weeks.

During the day (and the cocktail evening prior), we met a group of high energy, and well-qualified candidates of a diverse range of personalities and background. As we got to know one another over this time, I’ve been hit with questions of varying versions around “What’d make a great product manager?” Not my first time getting these questions. Without much hesitation, I fed our candidates with the typical answers we’d expect — “passion for our users”, “intense curiosity”, “ability to think broadly and in a highly detailed manner at the same time”, etc. However, it became more apparent to me that these metrics still leave plenty of room to this sense of ambiguity — ambiguity which we deal with, and have learned to embrace.

As I brooded over my disappointing response, I began to wonder how my colleagues thought about who they’d want to bring on to their team. Naturally, when we came up for air in the “command center” in between our interviews, I introduced the same question in their mind.

“What does a great product manager mean to you? No, I’m not talking about our established metrics/guidelines. What would make you seriously think about hiring or not hiring someone on your team?”


“Well…” a brave soul daringly took the lead.

This is where the conversation became very interesting. If our candidates can put on their invisibility cloaks and just sit in the room, they’d be surprised to find how starkly different the responses are from one another. I remember leaving the room thinking to myself: “How can we possibly articulate what a good candidate is if we barely know ourselves?”

Aquila – Standard of the Roman Legion

I don’t know how many of you studied Latin when you were growing up, but I grew up as a Latin kid (with a teacher and mentor one would dream of having). You see, as with learning any language, what you learn goes far beyond the language itself. You learn to appreciate the culture, the history, and everything else that comes with the language.

Shameless plug here — if you don’t know much about the Romans, look into it. You might be pleasantly surprised and/or fascinated by what you find. Here is a really awesome documentary on the Rise and Fall of the Roman Empire. For those of you who like Cliffs Notes version of everything, here’s a crash course. You’re probably not going to gain an appreciation for the Romans, but hey, we all start somewhere right?

So far, in this post, you’ve already seen a thing resembling an eagle (aquila) and an image of a person carrying an eagle standard (an aquilifer), and you might be wondering why I’m referencing these in this post. Well, here’s my attempt at drawing an analogy which made sense to me, and it all starts with the notion of the aquila and the function of the aquilifer in the Roman Legion.

An aquila, or “eagle”, is a prominent symbol for the Roman Legion. An aquilifer [= aquila (eagle) + fero (carry/bear)], or “standard bearer” is a legionary who carries the aquila. Each Legion is made up of 10 cohorts (~5000 men) and carries one aquila.

The aquila was extremely important to the Roman military, beyond merely being a symbol of a legion. A lost standard was considered an extremely grave occurrence, and the Roman military often went to great lengths to both protect a standard and to recover it if lost; for example, see the aftermath of the Battle of the Teutoburg Forest, where the Romans spent decades attempting to recover the lost standards of three legions.

Now, how is this at all relevant to product management?

As I toiled over the single-most important characteristic that I look for in a great product manager, I can’t help but make the connection to the function of an aquilifer in the Roman Legion. Let me explain why.

Given the significance of the aquila in a Legion, there is a natural importance placed upon the role of the aquilifer. However, this is not a game of “capture the flag” as you might expect. The aquilifer not only carries the weight of the Roman Legion on his shoulders, but also the initiative — the initiative to take his men to great victory, or great peril. The importance of the aquilifer was well accounted by none other than Julius Caesar in his De Bello Gallico IV.25, which I shall share below.

[25] Quod ubi Caesar animadvertit, naves longas, quarum et species erat barbaris inusitatior et motus ad usum expeditior, paulum removeri ab onerariis navibus et remis incitari et ad latus apertum hostium constitui atque inde fundis, sagittis, tormentis hostes propelli ac submoveri iussit; quae res magno usui nostris fuit. Nam et navium figura et remorum motu et inusitato genere tormentorum permoti barbari constiterunt ac paulum modo pedem rettulerunt. Atque nostris militibus cunctantibus, maxime propter altitudinem maris, qui X legionis aquilam gerebat, obtestatus deos, ut ea res legioni feliciter eveniret, ‘desilite’, inquit, ‘milites, nisi vultis aquilam hostibus prodere; ego certe meum rei publicae atque imperatori officium praestitero.’ Hoc cum voce magna dixisset, se ex navi proiecit atque in hostes aquilam ferre coepit. Tum nostri cohortati inter se, ne tantum dedecus admitteretur, universi ex navi desiluerunt. Hos item ex proximis primi navibus cum conspexissent, subsecuti hostibus adpropinquaverunt.

When Caesar observed this, he ordered the ships of war, the appearance of which was somewhat strange to the barbarians and the motion more ready for service, to be withdrawn a little from the transport vessels, and to be propelled by their oars, and be stationed toward the open flank of the enemy, and the enemy to be beaten off and driven away, with slings, arrows, and engines: which plan was of great service to our men; for the barbarians being startled by the form of our ships and the motions of our oars and the nature of our engines, which was strange to them, stopped, and shortly after retreated a little. And while our men were hesitating [whether they should advance to the shore], chiefly on account of the depth of the sea, he who carried the eagle of the tenth legion, after supplicating the gods that the matter might turn out favorably to the legion, exclaimed, “Leap, fellow soldiers, unless you wish to betray your eagle to the enemy. I, for my part, will perform my duty to the commonwealth and my general.” When he had said this with a loud voice, he leaped from the ship and proceeded to bear the eagle toward the enemy. Then our men, exhorting one another that so great a disgrace should not be incurred, all leaped from the ship. When those in the nearest vessels saw them, they speedily followed and approached the enemy.

So if you ask me the same question in the future, here’s my answer — someone who has the guts and the judgment to lead the charge and put a stake in the ground in the face of uncertainty; someone who takes the calculated risks necessary in order to help his/her team succeed, and at times, at the cost of his/her innate tendency for self-preservation.

Romanticized much? Indeed. But a worthwhile goal.

The Not-So-Few Confessions of a New Product Manager

It’s been roughly a year since I stepped into the Product Management role here in Watson Health. I recall looking up what “product management” meant during the first few weeks and had come across a wealth of literature on how others define product management and what makes a good product manager. While my experience so far falls somewhere in line with the books I’ve laid my hands on, articles I’ve bookmarked, and the discussions held on this very topic, I can’t help but point out some of my personal takes on this discipline. This is a post dedicated for such reflection.

Product Management as a Mindset

Product management as a discipline has been widely discussed through multiple platforms. Heck, you can even take a specialization on software product management on Coursera today. Given that, I won’t dwell too much on the “science” and “art” of product management. Rather, I want to emphasize the state of mind the comes with product management.

The mindset I speak of is one which I find incredibly hard to verbalize. There is an incessant need to question – the “how”, the “why”. You are on a mission to find answers, but prior to embarking of these quests, you must know what you are really asking for. Asking the right questions, and I’ve come to learn, is actually really hard.

The difficulty in this thought process isn’t in coming up with the right questions, but rather, understanding how the questions you ask relates to the hypotheses you want to test. As product managers, we’d often find ourselves overwhelmed with such hypotheses that make up the entirety of your business case. Prioritization becomes an every day battle.

One of my absolute reads on the Internet is Wait But Why by Tim Urban (and co). High five if you already love it. Check it out if you’re new to it – I swear it’ll bring more laughter and bliss into your life, or feel free to “Dislike” this post. Oh, I guess LinkedIn hasn’t implemented this feature yet, or probably never will. (But why?)

It’s worth pointing out that “being curious” and “being a great product manager” are not necessarily synonymous. Based on my experience, great product managers are almost always curious, but being curious does not make great product managers.

The Scientific Method

I was trained as a biomedical engineer and had spent several years in clinical research (drug design and delivery). Consequently, the concept of hypothesis generation and validation through experimentation is deeply ingrained in the way I think.

There is a very specific reason why I decided to use “hypothesis” in the product management context, as opposed to any other words (many of us are familiar with “writing requirements”). The reality of the world we, collectively, live in is that we have access to very limited information. As product managers, we are faced with the need to make key decisions with such limitations. Now, hypothetically, even in a perfect world where we do have access to all information (public and confidential), we will still find ourselves making a tradeoff between information and time. Sure, you can try all you want to get the “proper” amount of information to inform your decision, but by the time you operationalize your decision, you might find that the window of opportunity might’ve just passed by.

When you are hypothesis driven, naturally, you’d want to iterate. There is an absolute cost (that you, your team, your business) pay for throughout this iterative process, so in a world of limited resources, your job as a product manager is to prioritize what hypotheses you test and iterate upon. This is especially important, and the research experience taught me this lesson early on, and at a very high cost.

Imagine this: You’re going to spend 3 yrs of your life working on a cancer research project. You’ve got some idea on what you want to prove out, but naturally, each experiment you run for a hypothesis will cost you X amount of time, Y amount of lab resources, etc. This is especially prominent if you’re in a “wet lab”, where your research depends on the natural growth cycle of cells and other organics. You get the idea. We have finite amount of time; finite amount of resource; finite morale, patience, and conviction (on your team), dot dot dot, dot dot dot. You are part of this “value” maximizing function.

The Ups and Downs of Your Stakeholders

As a product manager, you are the CEO of your product.

You’ve probably heard this analogy being used plenty of times. Sure, it’s a nice stroke on our ego when they put it that way, and sure, there are some similarities between “being a product manager” and “being a CEO”. Depending on the nature of your product management culture, you’ll also note some stark differences between the two roles. That’s not what I’m going to focus on.

As the “CEO of your product”, you have a moral and fiduciary responsibility for your stakeholders – those inside your organization, and those outside. Customers/users aside, you are inherently accountable to both your team and your investors. If you’re a startup guy/gal, this is pretty easy to see through. You’ve got folks who are in the grind along your side day in and day out. You’ve got a vision, and you’re on a mission to carry it out with them. You’ve got some rich investors who’ve dumped cash into your dream. You’ve got to work your butt off to make sure that they get that 30X return that they look for.

Wait, but what if you work for a massive organization like IBM (where I work)? The same stakeholder ecosystem exists for you. You’ve got folks who are in the grind (with a bit more work-life balance) along your side day in and day out. You’ve got a vision (hopefully truly yours), and you’re on a mission (hopefully voluntarily and passionately) to carry it out with them. You’ve got some rich investors (your business / CEO / General Manager) who’ve dumped “cash” into your dream, and you’ve got to work your butt off to make sure that they get the ROI they look for. When you look at it that way, perhaps what you do isn’t at all that different from if you were to run your own startup.

This is the culture of product management where I work. If you find yourself in a culture where you find the line between product management and project management blurred, perhaps it’s time for you to challenge the business on how they should operate.

There’s much more to be said. More to come, depending on the reception (perceived usefulness) of this post.

What a Gaming Platform and Healthcare May Have in Common

What a Gaming Platform and Healthcare May Have in Common

For those who are not familiar with Steam, Wikipedia offers a fairly good definition:

Steam is an Internet-based digital distribution platform developed by Valve Corporation offering digital rights management (DRM), multiplayer, and social networking. Steam provides the user with installation and automatic updating of games on multiple computers, and community features such as friends lists and groups, cloud saving, and in-game voice and chat functionality.

As a fairly avid casual gamer myself, I’ve found Steam to be increasingly effective in not only game distribution, but ever more so in creating an entire ecosystem of gamers and developers with incredible self-sustaining economics. In fact, the economics and distribution power of the platform/community have grown so much over the years that Steam can now be considered as one of the top (and few) places where independent game developers can garner a sizeable following of fans. For a bit more of the company’s history, click here.

As much as I’d like to rave about Steam, this post is meant to be a healthcare story.

There are several reasons for me to highlight Steam as a platform for what I envision as a potential prospect of our future healthcare solutions.

So the way it works today is that you’d first download the Steam platform onto your desktop. You’d have the ability to browse their store of games, purchase a game, download and install the game, then play the game. Pretty simple workflow, right? What’s interesting in this model is the ability for gamers to readily and quickly browse Downloadable Content (DLCs) as well as Community Assets (from Steam Workshop) which will enhance your gameplay in different ways.

Let’s take this analogy and extend it into the healthcare arena.

Suppose that you are a healthcare executive (“gamer”) who is making important decisions on a day-to-day basis. You are inherently interested (and excited) to figure out the best ways to solve the issues your organization is experiencing and/or are interested in solving (“type of game”). To that end, you’d like to browse for your options (“choosing the game in the category you’re interested in”) and this is where you hit your first roadblock – the “games” are distributed across all sorts of platforms…wouldn’t it be nice if most of what you need are aggregated on a centralized platform like Steam?

This is not a big issue, however, because as consumers of these products, I’m sure you’d find plenty of ways to get the “games” you want to play. Now, what is important is what follows the purchase of the games.

The reason the Steam-like platform is so attractive is the intrinsic ability for gamers (in this case, healthcare executives) to quickly and easily browse feature enhancements (DLCs and Assets) which builds upon the base game (in this case, base healthcare solution). The ability to expand the base solution’s capabilities is immense and truly leverages a community’s effort. This is important because we must recognize that a “healthcare analytics solution” isn’t the end-all-be-all for healthcare executives. If we look at the journey from data to outcomes, we can see that oftentimes, the point solutions we prescribe to only gets us halfway there. The few end-to-end solutions are far too bulky to be played around with.

Let’s for a moment consider the following. Instead of buying a game with ALL of the features and expansions (end-t0-end solutions) or a game with only base features (point solutions), what if we position the game as an underlying engine which additional features and enhancements can be readily coupled upon? You take your data, feed it through this base engine, couple on a few feature enhancements to further process the data, then couple on some workflows to render your insights in a much more consumable way than ever before.

What I’m suggesting here isn’t a call for more APIs. We’ve got plenty of that and it seems as though everyone’s working on one. To complete the journey from raw data to true health outcomes (what you’d actually pay for), we’ll need the engine, the feature enhancement, as well as custom workflows to work seamlessly together. You, as the end user, should have the ability to browse an entire inventory of any of these components mentioned above and pick your own “cocktail” specific to your needs.

And oh boy, we’re just getting started here. Now mix in the business model conversation – which parties would you like to involve in both the creation as well as the enhancement of any of the components mentioned above? In the Steam model, gamers typically would pay for the base game and the DLCs, but would have free access to most of the community assets (created by fellow community members). Can this model be similarly replicated to our case here?

I’d imagine this post as an initiation of this conversation, and I’d love to welcome my fellow colleagues/peers’ feedback and thoughts.

The Transforming Payer Industry – A Case for Deeper Analytics and Broad Strategic Alliances

The Transforming Payer Industry – A Case for Deeper Analytics and Broad Strategic Alliances

The [payer] industry is truly on the cusp of a new era where payers are transforming from being seen primarily as claims payment entities to being seen as true partners for patients and providers.

Source: Nancy Fabozzi, Frost & Sullivan

At our current line of work, we’ve come across and became intimately familiar with how the changes in the healthcare policies (ACA, etc.) have impacted the way stakeholders look at data, analytics, and novel methodologies in the healthcare space. Yet, given our line of work (which heavily focuses on the provider and consumer space), the nuance of how these policies affect the payer space has always escaped me. Nevertheless, I was fortunate to have come across Nancy’s articles (published in HIMSS’ Health IT Pulse) to get myself acquainted with a quick overview of this transforming industry. My hope is to summarize the findings which Nancy has finely articulated, as well as to drill a bit deeper into many of the concepts that should be elaborated further.

After reviewing the materials, I found the story for the changes in the payers market to be awfully similar to what we’ve come to understand in the provider and consumer space. In fact, the beauty is that we’re now finally seeing the overlap/crossover of interests and incentives tied to all of the stakeholders involved. It’s a true partnership with one end goal – to deliver the best and most affordable care possible to the end customer.

Primary Drivers for the Need of Payer Analytics

  • DRIVER 1: Need for managing new levels of risk resulting from the ACA
    • Why? 
      • There are 18 million Americans previously uninsured who will hit the market. These individuals are largely uninformed and has little to no experience in using the health care system. [Source, see page 17]
      • The ACA has implemented key provisions to intrinsically address “Adverse Selection”. The provisions mandate a single risk pool, which dictates the need for payers to have a better understanding in managing and modeling their pool of risks. [Source, see page 9]
  • DRIVER 2: Need for reporting and compliance for two key National Committee for Quality Assurance (NCQA) quality initiatives: HEDIS and Star Ratings
    • Healthcare Effectiveness Data and Information Set (HEDIS) is a tool used by more than 90 percent of America’s health plans to measure performance on important dimensions of care and service. Altogether, HEDIS consists of 81 measures across 5 domains of care.
      •  Measures “Health Plan” performance
      • Why Care? The Centers for Medicare & Medicaid Services (CMS) have directly linked reimbursement for healthcare services to patient outcomes.
    • Five-Star Quality Rating System
      • Compares Medicare Advantage Plans and Prescription Drug Plans
      • Why Care? The Affordable Care Act of 2010 mandates that CMS make quality bonus payments (QBPs) to Medicare Advantage (MA) organizations that achieve at least four stars in a five-star quality rating

Analytics solutions needed to drive excellence in quality metrics must be capable of integrating claims, operational, and clinical data…the need to access and incorporate various unstructured data elements is becoming more critical, further driving the need for next-generation analytics solutions.

  • DRIVER 3: Need for refined analysis of the depth and breadth of data to drill down on cost drivers – condition, member, physician, and hospital levels.
    • Payers are moving beyond their historic focus on retrospective utilization review to taking a more proactive role in engaging and supporting providers with data for population health.

Payers will need a holistic solution that not only encompasses a breadth and depth of data, technical capabilities, as well as a series of supporting infrastructure to achieve these goals. There are very few solution providers that can offer all of these capabilities, hence the call for broad strategic alliances in this space.

Top Three Challenges for Payer Analytics

  • Data Integration
    • Data integration is at the heart of any payer organization. With the amount of M&A activities taking place and the focus on population health management, payers will need to truly integrate the data coming from disparate sources (e.g. hospital, provider, and allied health professional EMRs, claims files, patient monitoring devices and wearables, etc.)
  • Data Governance and Data Quality Control
    • In most payer organizations, business functions are still very siloed. In order to generate the meaningful analytics insights dictated by business needs, there needs to be a new imperative from a strategic, top down perspective. Breaking down these silos will be a challenge in itself, but it must be done.
  • Combination of Clinical and Claims Data
    • Today, payers and providers still largely don’t know how to effectively work with each other to share data. This presents an opportunity for third-party entities that can extract data from both payers and providers, shifting through the data and run predictive modeling and other analytics functions to support population health and other initiatives.

Without doubt, this will be a whole set of daunting tasks. But payers must step up to the challenge, and solution providers must work together to address this critical need for the payers and its respective stakeholders.

Select Vendors Serving the Payer Analytics Market

  • Platform Analytics Solutions
    • IBM
    • TriZetto
    • Verisk Health
    • ZeOmega
    • QlikView
    • Optum
    • SAS
    • Teradata
    • Inovalon (formerly MedAssurant)
    • Ab Initio
  • Point Solutions
    • SAS
    • Optum
    • MEDai (acquired by LexisNexis)
    • 3M
    • “homegrown solutions”
  • Analytics Services Vendors
    • MEDai (acquired by LexisNexis)
    • Optum
    • Teradata
    • Truven’s CareAnalyzer
    • Verisk Health

Optum is uniquely situated across each of the above solution category, which is perhaps indicative of this vendor’s breadth and reach across the payer space. It’d be extremely interesting to see how the other players can potentially work with one another to fulfill an end-to-end need in the payer analytics market. It will be valuable for the players to conduct a “horizon scan” of the current competitive market to understand where the potential gaps and opportunities are.

Interesting Partnerships

  • Optum Labs
    • Optum Labs is a new kind of open collaborative center for research and innovation involving all stakeholders (on improving patient outcomes and containing healthcare costs.
    • Originally set up between Optum and Mayo Clinic, the organization has grown to a very significant collection of partners and collaborators.
    • 4 Tenets: Collaboration, Data & Analytics, Prototyping & Testing, and Adoption.
  • HealthCore + Wellpoint + AstraZeneca

A Brief History of Universal Health Care Efforts in the United States

A Brief History of Universal Health Care Efforts in the United States

Source: Karen S. Palmer MPH, MS, Physicians for a National Health Program (PNHP)

Brief Summary

  • US circa 1883-1912
    • Matters left in hands of States, which in turn, left them in hands of private industry and voluntary programs
    • Lacked critical mass to make it into the national agenda
  • AALL Bill, 1915
    • In 1906, the American Association of Labor Legislation (AALL) led the campaign for health insurance.
    • Coverage. The Bill limited coverage to the working class and all others that earned less than $1200 a year, including dependents. The services of physicians, nurses, and hospitals were included, as was sick pay, maternity benefits, and a death benefit of fifty dollars to pay for funeral expenses.
    • Costs. Costs were to be shared between workers, employers, and the state.
    • Reception
      • AMA’s Position. In 1917, the AMA House of Delegates favored compulsory health insurance as proposed by the AALL, but many state medical societies opposed it. Due to disagreements on physician compensation, AMA withdrew its support.
      • AFL’s Opposition. President of the American Federation of Labor repeatedly denounced compulsory health insurance – to maintain union strength.
      • Private Insurance Industry’s Opposition. Bill’s coverage for funeral expenses would undermine the multi-million dollar life insurance industry’s existing business (coverage for funeral expenses).
  • WWI and anti-German fever, circa 1917
    • Compulsory national health debate tabled until 1930’s
  • The Committee on the Cost of Medical Care (CMCC), 1920’s
    • Self-created & privately funded by 8 philanthropic organizations including the Rockefeller, Millbank, and Rosenwald foundations to address concerns over the cost and distribution of medical care.
    • Position. CCMC recommended that more national resources go to medical care and saw voluntary, not compulsory, health insurance as a means to covering these costs.
    • Reception. AMA treated CMCC’s documents as a radical position advocating for socialized medicine.
  • FDR’s Attempts at Universal Health Care Provisions
    • First Attempt – Social Security Bill of 1935
      • Compulsory health coverage provisions were excluded from the Bill due to fierce opposition from the AMA.
    • Second Attempt – Wagner Bill, National Health Act of 1939
      • Never enacted due to unfavorable political environment.
  • Wagner-Murray-Dingell Bills: 1943 and onward through the decade
    • Aims to establish compulsory national health insurance funded by payroll taxes
    • Never passed, but generated extensive national debates
  • Truman Period, 1945
    • Truman was strongly committed to a single universal comprehensive health insurance plan.
    • Reception. AMA, the American Hospital Association, the American Bar Association, and most of then nation’s press hated the proposed plan.
    • Resistance. In 1945, the AMA spent $1.5 million on lobbying efforts which at the time was the most expensive lobbying effort in American history.
    • Outcome. Truman’s plan died in congressional committee.
    • Causes for Failure. Interest group influence, ideological differences, anti-communism, anti-socialism, fragmentation of public policy, the entrepreneurial character of American medicine, a tradition of American voluntarism, removing the middle class from the coalition of advocates for change through the alternative of Blue Cross private insurance plans, and the association of public programs with charity, dependence, personal failure and the almshouses of years gone by.
  • Johnson and Medicare/caid – Victory(?) at Last!
    • Rhode Island congressman Aime Forand introduced a new proposal in 1958 to cover hospital costs for the aged on social security.
    • The AMA countered by introducing an “eldercare plan,” which was voluntary insurance with broader benefits and physician services.
    • Concessions were made:
      • to the doctors (reimbursements of their customary, reasonable, and prevailing fees)
      • to the hospitals (cost plus reimbursement)
      • to the Republicans created a 3-part plan, including:
        • the Democratic proposal for comprehensive health insurance (“Part A”)
        • the revised Republican program of government subsidized voluntary physician insurance (“Part B”)
        • Medicaid
    • Finally, in 1965, Johnson signed it into law as part of his Great Society Legislation, capping 20 years of congressional debate.

An Aging Nation: Are We Ready for This Yet?

An Aging Nation: Are We Ready for This Yet?

I believe this is a topic that is near and dear to our heart for many of us. If not now, it will be. I was initially faced with this problem as we brought my grandparents over from China to stay with us here in the U.S. so that we can better take care of them. This construct, however, is highly cultural in nature. As we came to learn, there is a whole range of solutions which we, as Americans, have created to address the needs of our aging loved ones, and little of which we truly understand.

So What’s the Big Deal?

Between 2012 and 2050, the United States will experience considerable growth in its older population. In 2050, the population aged 65 and over is projected to be 83.7 million, almost double its estimated population of 43.1 million in 2012.

Source: US Census Bureau

The impact of this trend will be significant. Longer life expectancy for an increasingly aging population will further put the healthcare system we have today under duress. According to HHS & DOL, 27 million Americans will require some type of long term care by 2050. In response, between 5.7 million & 6.5 million nurses, nurse aides, home health & personal care workers will be needed to care for these individuals.

From a pure economic perspective, we would either need to task the nation to increase the supply of caregivers through a series of incentives and programs, or reduce the demand for such services – an implication for better management of chronic conditions for the elderly. This is particularly the reason that concepts such as “assisted independent living” and “aging in place” have been able to garner a sizeable following, for very different reasons.

Regardless of the “vehicle” considered in this framework, there are some key questions which we’ve asked ourselves:

  • Who is going to take care of our grandparents?
  • Do we trust this person? On what capacity?
  • Where should our grandparents live?
  • How should we manage our grandparents’ chronic conditions?
  • What options would our grandparents prefer, yet at the same time, options we’re comfortable with?
  • Can we even afford these options?

These are just the beginning of the questions we found ourselves asking, and the beauty…as well as the challenge, is that we will likely have all different kinds of answers. So how can you, perhaps as a provider organization, possibly solve a healthcare delivery problem when there are such personal motivations involved in the decision-making process?

In my work at Watson, we’ve come across multiple stakeholders who are looking at this problem from a variety of angles. We’ve come across innovators in the space who are trying to implement a set of remote monitoring capabilities to better equip caregivers in addressing the needs of the elderly population, typically in a specific social construct (long-term care facility, for example). Sensors, analytics, dashboards – all the bells and whistles. We know the folks at Aging 2.0 who are working very closely and diligently with their cohort of disruptors trying to change the game in this space. Shoot their co-founder, Stephen Johnston, a quick tweet, if you’d like to learn more.

On the other hand, as we engage with the government entities abroad, we realized that this is a trend/problem felt by most developed (and even developing) nations.

Case in point: Singapore.

By 2020, manpower needs in the Intermediate and Long-Term Care (ILTC) sector, will grow by about four times, from the current 4,000 to about 15,000. Singapore will need more healthcare staff across all levels, from nurses, therapists, medical social workers to healthcare support workers.

The Government will invest in building up the capacity and capability of the ILTC sector, including its ability to attract and retain staff. For a start, up to $32 million will be channeled into manpower initiatives such as pay enhancements for the healthcare professionals in the sector and enhanced staffing for community hospitals and nursing homes in FY2012. These initiatives are expected to support the sector in attracting and retaining more quality staff.

Source: Singapore Ministry of Health, 2020 Roadmap

Feel free to “drop in” on any nation’s healthcare ministry roadmap – you’d find a similar emphasis.

Coming back to the equation (supply vs. demand), we would naturally ask whether and how technology can play a role in this. Here are the questions I’d leave you with:

  • Can technology help us scale the necessary expertise in order to virtually replicate and increase the supply of care-provision?
  • Can technology help us identify, stratify, monitor, and advise for those who suffer from chronic illnesses in order to reduce the demand of care-provision?

Of course, as we know, the topic of health is, and should never be, so simple and one-dimensional. However, these are the questions we should get started with, and I know many are already working on solutions in answering these questions.

Relationship between Comparative Effectiveness Research (CER) Studies and Pharma/Life Sciences Industry

Relationship between Comparative Effectiveness Research (CER) Studies and Pharma/Life Sciences Industry

One of the many nuances that has always escaped me is the direct (and indirect) relationship between Comparative Effectiveness Research (CER) Studies and Pharma/LS industry. Why do CER studies mean to Pharma and what are some of its implications in how Pharma stakeholders conducts its business?

CER is the conduct and synthesis of research comparing the benefits and harms of different interventions and strategies to prevent, diagnose, treat, and monitor health conditions…CER can provide patients, providers, payers, and other stakeholders with the information to improve decision-making about treatments, coverage options, and other issues affecting health care quality and outcomes.

Source: National Pharmaceutical Council (NPC)

Comparative Effectiveness Research is not a novel concept. However, with recent changes in policies (American Recovery and Reinvestment Act in 2009 and PPACA in 2010), significant attention has been directed to the need for Patient-Centered Outcomes Research.

In 2009, $1.1 billion of President Barack Obama’s stimulus package was earmarked for CER.

The passage of PPACA, in turn, established the Patient-Centered Outcomes Research Institute (PCORI), which oversees and sponsors CER in the U.S. and provides health care decision-makers with current and relevant data that can enable them to make more informed decisions.

Funding Scheme

In 2015, PCORI has an approved budget of $462.8 million.

Since it first began approving research awards in 2012, PCORI has committed a total of $549 million in support for comparative clinical effectiveness research (CER) and related projects.

Combined, NIH and AHRQ had nearly $675 million in funding for CER in 2014.

Current Health Care Decision-Making Environment

Recent survey conducted by NPC reported the following findings based on 122 key deicison-makers in the space:

  • Research Standards: There is a growing movement toward widely agreed-upon research standards (49% consensus)
  • Research Priorities: Many felt that research priorities somewhat/adequately reflected treatment choices in 2015 (41% consensus)
  • Transparency: Slightly less than half of respondents felt that there is no or little transparency in evidence evaluation
  • Treatment Assessments: Value of treatments remains narrowly focused on only clinical effectiveness (58% consensus)
  • Integrated Purchasing of Health Services: Nearly 2/3 of respondents feel that purchasing of health services trends toward a siloed view
  • Outcome-Based Contracting: Most felt there is little to no outcomes-based contracting (70% consensus)
  • Completeness of Comparative Effectiveness Evidence Base: There is not enough evidence available to answer treatment questions (67% consensus)
  • Use of Real-World Evidence: Real-world evidence is limited in decision-making (44% consensus)

How Do CER Studies Relate to Pharma / Life Sciences Stakeholders?

This is the central question I originally embarked on to dig deeper. After reviewing multiple pieces of the literature available, I had come across an opinion piece by Michael Abrams, managing partner at Numerof & Associates, Inc., who had succinctly articulated the linkage:

The ultimate impact of each of these changes for pharma will be a redefinition of value. To fully identify the potential value of products, manufacturers will need to look beyond product attributes, such as physician ease of use. Instead, they will need to evaluate new products on how they potentially improve current treatment regimens for the condition addressed, save costs and improve outcomes. For comparative purposes, determining the potential of a new drug to take the place of multiple drugs in a current therapeutic regimen could be important. Demonstrating equivalent efficacy (vs. superiority) may be sufficient—and of interest to payers—if the product has an improved dosing frequency (and improved patient compliance) or some other benefit, such as reducing the number of medications required for treatment or the number of physician visits.

Source: Pharmaceutical Commerce

In short, the changes in reimbursement scheme will require for most stakeholders in HC, pharma included, to fully consider the direct impact of products on patient outcome. This shift necessitates an infrastructure for: 1) normalized data lake containing anonymized patient population data, 2) a closet full of tool kits for the positioning, processing, and evaluation of data, and 3) a virtual environment safe and efficient enough for conducting (1) and (2).

This brings us, once again, for the need for deep analytics in the Life Sciences industry that leverages Real World Evidence.